Target Audience for 'The Edukators'

Genre

This film isn’t really a social realist. It doesn’t fit into a single film genre, in many ways it has a triangulation genre combining three genres which include Drama, Crime and Romance. The reason why I put it under social realist is because it stays in touch with many of the conventions in social realist such as the people in this film are rebellious in this case politically active, it depicts young teenagers who are marginal from society, they are drug addicts, live in poverty, in debt and resort to crime in order to survive and get what they want.

Age rate

The film has an R rating meaning that is targeted to the age 17 and in cinema it requires an accompanying parent, this is because of scenes of nudity, the use of drugs and violence. Also the film requires knowledge. A real understanding of the world and it addresses a strong political message therefore young teens and children won’t be able to fully grasp or understand the film.


Target audience

According to Marc Klocker, Head of Marketing at X Verleih, the target audience for the film was the following:

Primary audience: 22-40 years old

For this reason the target audience appears to be the young activist who are portrayed un the film, they may be representing the new generation of youth activist. Young adults is a clear target in the film especially those who are suffering from debt. The film also offers a realistic depiction of the young adults who are now in today’s society becoming more politically aware, engaged and active.

It also appears to be targeted to those who had anti materislstic ideals who have now become conformist. This is clearly shown in the film when the the wealthy Hardenberg doesn’t change as he calls the police on the young activist, he’s a clear example of how ‘some people never change’.

Secondary audience: School children

For this reason the target audience appears to be students who are politically active. A key reason why the film is targeted to this group is because it intends to educate them about the flaws in society and in capitalism, and inform them about the difficulty faced by those marginal and deprived groups.
The target audience in this case is the group that doesn’t know enough about the capitalist system, and the film is set out to teach them about it.