Typical Target Audience For Social Realist

Typical target audience for social realist:

Kidulthood

Kidulthood – target specifically to teenagers, and is directly targeted to an ‘urban’ youth market. This means the 15-24 age market, it implies a

The film attempts to represent the serous issues faced by some teenagers in today’s society such as drugs, alcohol, murder, imprisonment and growing up in poverty. The realistic depiction faced by working class people predominantly the black community appeals to those who actually experience similar situations and problems; this explains why the film attracts the urban youth group as they can relate to it. It also depicts the black, white and Asian community living in west London location, this further develops the point that the film relates to people’s life experiences, this in many ways encourages people who live similar lives to watch a film which in many ways is about them.

The distributor the UK Film Council advertised specifically to the teenage target audience. From watching the film I was able to suggest that the film can also be targeted to the elites (the middle and upper classes) and those in power this can have a positive effect as they can see the suffering and struggles faced by these kids and therefore be willing to support them.
The film gives rich insight into lifestyles of the black working class community and what they have to go through on a daily basis. It in many ways educates us about the issue of ‘peer’ pressure and the need to commit crime in order to live. Like may social realist films the film educates us, therefore when the urban youths are watching the film and realize the wrongness of getting into drugs and crime it may encourage them to change their way of life.

Images







All these images depict the struggles and problems confronted by these young teenagers. All these images reinforce the urban youth target audience. It emphasizes that the film is targeted to those who are able to relate to it such as those struggling to live, have strong drug addiction, and experience violence on an everyday basis.

Age rating

The age rating of the film is 15 because of issues explored in film like sexes, drugs and also the use of strong language.
The film was seen by a team of examiners who conformed its 15 age rating, they made it clear that the film was not suitable at the lower categories ‘U’ ‘PG’ ‘12A’.

There were some controversy about whether the film should be a 15 or whether the issues were so strong that an ‘18’ category would be the most suitable classification for the film.
BBFC guidelines showed that the use of language was acceptable to an age 15.
The film contained scenes of oral sex; the examiners felt that this was suitable to a 15 as there was no ‘strong sexual detail’. There were scenes were teenagers were snorting cocaine and smoking week. The drug guidelines states that the film ‘must not encourage or promote drug misuse’. This however wasn’t the case in the film so therefore it was suitable for a 15.
This film aimed to deal with issues surrounding disenfranchised and deprived teenagers in London who faced serous problems and in doing so was naturally aimed at that age group. Had the BBFC passed this film ‘18’, younger audiences would have been denied access to the film and the lessons to be drawn from it.